FINDING THE RIGHT ADVISER 

Finding the right financial adviser is crucial to protecting your financial future. While the industry can seem complicated at times, we aim to provide clarity and this guide offers insights to empower you in choosing an adviser who aligns with your needs and goals. 
 
We want you to feel confident that you are making the best decision for your unique situation. Our advice comes from years of experience and a commitment to integrity. With the information below, you will be equipped to have productive conversations with advisers and ultimately select one you can trust. 

WHAT ARE THE POTENTIAL PITFALLS TO LOOK OUT FOR? 

If you are looking for investment or pension advice, then there are a couple of pointers we would make. Always clarify at outset if the adviser is regulated to provide Independent or restricted advice. If the advice is restricted, will that limit the products or scope of advice being provided, now or in the future? Is the adviser recommending their own organisations funds to you, and if so, are they really the best for you, or are they recommending their funds because it’s all they offer? 
 
If an adviser is recommending their own company linked funds, get them to illustrate how their funds perform compared to the top performing funds in the comparative sectors, not just a comparative index. You will then have a clearer idea of what your adviser is proposing, in comparison to the best funds available to you and what the potential impact on performance might be. Trustnet is a very useful independent platform for comparing fund performance and a simple way of checking how funds are moving in comparison to others. 

WHAT ABOUT FUND CHARGES? 

Passive v Active funds 

When comparing one advisers’ cost to another, there are a number of considerations. If the adviser offers only passive funds in their offering, then expect cheaper portfolio costs as the funds will probably be Exchange Traded Funds (ETF’s). These often follow an index and the wider general market movement. There are pros and cons of this route, but generally, index funds can perform worse during heightened volatility as they follow indexes lower. 
 
They could also have over exposure to a particular sector or stocks. This is the case with the S&P 500 index, which has 30% exposure to only 7 Mega Tech stocks, with 70% divided between the other 493 companies. If these 7 stocks sell off aggressively, then the index gets dragged lower disproportionately, given the over weighting they have. 
 
In comparison, actively managed funds have a slightly higher cost, but could outperform ETF’s, especially in uncertain markets. An active fund manager, can be selective in the stock picking, isolating the stocks where he wants exposure, but removing others, offering downside protection when markets are falling. 
 
Ideally a combination of passive and active funds to suit the market conditions is best, offering the maximum upside potential as well as downside protection. In this situation, cheapest is not best. 
 
 
 

PLATFORM COSTS 

The choice of platform an adviser uses will also have an influence on the potential costs you incur. Ideally the platform choice should be individually selected to suite your personal circumstances. There are 27 platform offerings so ask why a particular platform has been selected. 

ADVISER CHARGES 

Adviser charges can vary widely, but you need to consider the total potential costs you might incur. Some advisers have ad hoc charges, fund switching charges, meeting charges, so what appears to be a low ongoing cost, might end up being higher once other fees are considered. 
 
We have simplified ongoing costs, which include everything as part of our service. 
 
 
 

WHAT IS A WEALTH MANAGER? 

Someone who you entrust with your wealth, not only to advise you how best you should make investments, to achieve your financial goals, but more importantly, how you maximise those returns throughout your lifetime, while ensuring your wealth is then passed onto your siblings’ tax efficiently. 
 
They will need to provide a comprehensive service, looking after your Pensions, ISA’s and General Portfolio, minimising the tax you pay, while maximising the available reliefs on offer, as well as providing advice as to how any potential Inheritance Tax could be mitigated. 

WHY USE A WEALTH MANAGER? 

Why do we pay for any professional service? Ultimately, it’s because we perceive someone else can achieve a better outcome or result, than ourselves, given their professional qualifications, experience, accessible research and knowledge. 
 
As most Wealth Managers charge a percentage fee for their services, perhaps up to 1%pa of the underlying assets, they only need to enhance your overall returns by an additional 1%pa, over and above what you could have achieved, to have paid for their services in full. This should easily be achievable and why any performance is normally compared to a comparative benchmark to justify any fees payable. 

WHAT MAKES A GOOD WEALTH MANAGER? 

Yes, great investment performance, but there is a combination of qualities that are needed. Firstly, you need to listen twice as much as you speak, engaging with a client, enabling them to outline their objectives in life, their needs, their feelings in relation to volatility and market fluctuations. This information is invaluable, thereby identifying how best to fulfil these aspirations, in a manner that mirrors both their attitude to risk and capacity for loss. 
 
Ultimately, they need to be approachable, responsive, professional and above all else honest with their client’s expectations. 

WHAT TYPE OF ADVICE IS BEST DISCRETIONARY V ADVISORY? 

There are a number of arguments for both scenarios. A Discretionary service, being where the manager makes decisions without first discussing them with you, will generally involve a higher degree of direct UK equity exposure within a portfolio, investing in individual shares and using collective funds for Overseas exposure. As a result, the degree of risk exposure could be potentially higher. It is also common that a Discretionary service involves the payment of VAT increasing the potential costs. 
An Advisory service, being where the manager gains your agreement in advance of any action, would again generally invest primarily in Collective Funds, which pool your money with other investors to spread the risk across a wider selection of underlying assets. This reduces the potential risks and also potentially avoids the payment of VAT on the advice being received. This of course depends totally upon the adviser’s individual circumstances. 

WHAT ARE THE BENEFITS OF USING AN OWNER MANAGED FIRM? 

The regulatory constraints placed upon organisations have increased dramatically in recent years, which in turn has placed pressure on some larger firms Investment Managers to increase revenues. Having to take on additional clients, reduces the amount of time each client spends with their manager, unless of course they are dealt with by another member of their team, whereby that personal one-on-one approach is diluted. 
 
Being Owner Managed gives us the discretion to decide if we want to accept a new client, having the autonomy to make our own decisions, based upon time availability and being unrestricted in our investment approach. Avoiding any bureaucracy, ensures we can focus on the job at hand, and we have a vested interest in excellent client outcomes. 

HOW MUCH SHOULD I PAY FOR INITIAL ADVICE? 

If you decide to perhaps either transfer your existing investments to a new wealth manager or make a new investment, there may well be costs associated with that initial advice process. This is simply because if an adviser is assessing your overall financial circumstances there is a regulatory requirement by the FCA to complete a suitability report, outlining any recommendations. 
 
We charge a flat fixed fee for this report, agreed with you at outset, based upon your individual circumstances. The minimum fee is £1800. Some advisers charge a percentage of your new investment being undertaken or transferred, which could be as much as 1-2%. 

HOW MUCH SHOULD I PAY FOR ONGOING ADVICE SERVICES? 

That depends upon how much you value the service you’re receiving. We attempt to charge clients on a fair structure, where you pay for our services on a tiered basis. The more of your wealth we look after the less as a percentage you pay. This structure results in most of our clients paying between 0.5% and 1%pa. 
 
Should a client with £2m in assets under our management really pay twice as much as a client with £1m, no, of course not? If a Wealth Manager is achieving attractive returns, you are more likely to transfer other assets across under their control and reducing the overall percentage fees is regarded good practice. 

WHAT MAKES FOR A SUCCESSFUL, LONG-TERM CLIENT/ADVISER RELATIONSHIP? 

We have always endeavoured to treat our clients’ as we would want to be treated, when dealing with any service industry. 
 
We have the time to address clients email queries in a timely manner, providing thorough detailed responses. We make ourselves accessible and endeavour to ensure the clients outcome is always a positive one. 
 
Sometimes it’s a simple as doing what you say you will do, under promising and over delivering, turning up to appointments on time and providing a proactive approach, where you’re the one on the front foot. Maintaining close regular client contact is imperative, with a focus on the word ‘regular’ as a priority. This could be via a variety of communication methods from face to face or video conference meetings to emails, letters, phone calls and newsletters. 

WHAT EXPERIENCE DO YOU HAVE? 

We have been trusted by our clients for decades to manage and preserve their wealth, providing a professional and quality service at a reasonable cost. 
 
We are very proud of our investment expertise and portfolio performance, irrespective of our client’s attitude to risk, which we attribute to our experience in the investment sector, having guided clients through many a crisis over the last 30 years. 
 
We can evidence our investment advice as well as our client reviews. 

SO WHAT NEXT? 

Everyone’s circumstances are unique, so it can be helpful to have a brief chat to quickly identify the service we provide, our charges, the process and the value we can offer you. 
 

SCHEDULE A CONVERSATION WITH CHRIS DOWNING NOW 

Appointment scheduling through Calendy scheduling 
Free initial Zoom meeting: 30 minutes 
Free initial Phone call: 30 minutes 
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